Micromax has entered into a strategic collaboration with Intel in India and is aiming to offer a bouquet of mobile devices to the Indian consumer. The company has also launched the first tablet under this collaboration in the form of 8-inch Canvas Tab P666.
It is powered by a 1.2GHz Intel Atom Processor Z2520 with Intel Hyper-Threading Technology and 1GB of RAM. Running on Android 4.4 KitKat, Canvas Tab P666 is priced at Rs 10,999.
Equipped with an 8-inch IPS display, the tablet offers a 5MP rear camera and a 2MP front camera. Micromax Canvas Tab P666 will be available in Black and White colors and weighs a mere 310 grams. It comes with 8GB of RAM and expandable memory of up to 32GB. There is also a 4,400mAh battery.
Micromax has also pre-loaded a host of apps such as M!Games, M!live, Bookmyshow, Swift Key, and Opera Mini Browser on this tablet.
Commenting on the partnership announcement, Mr. Vineet Taneja, Chief Executive Officer, Micromax said, “Our collaboration with Intel will be instrumental in our vision of creating a range of new mobile devices to meet the needs of both evolved as well as first-time users. At Micromax, we have always believed in bringing the most innovative solutions for our consumers by opting for smart partnerships.’
With regard to the new Canvas Tab P666 launch, he said, “We have been witnessing an increasing demand for high-quality tablets that offers a seamless experience and more efficient data consumption on the move. The Canvas Tab P666 is designed to address such needs by offering a dynamic range of device capabilities powered by the Intel® Atom™ processor that delivers a great performance.’
Commenting on the launch, Debjani Ghosh, Vice President, Sales & Marketing Group, Managing Director, South Asia, Intel said “We’re very privileged to be working with Micromax, India’s leading local mobile device company to bring to market a high quality product at an affordable price. The Canvas Tab P666 is the first Intel® powered tablet to be assembled in India by Micromax and is one significant step in the direction of realizing the government’s ‘Make in India’ vision.’